CUPRA STARTS PRODUCTION OF THE NEW FORMENTOR

CUPRA has started production of the new Formentor, the first vehicle designed and developed uniquely for the brand...

The CUPRA Formentor will be available to order from Tuesday 20th October, starting with the 2.0-litre 310PS petrol engine, and followed by other engines including the plug-in hybrid variant.

The CUPRA Formentor becomes the sixth model to be produced in Martorell (Barcelona), which has returned to its pre-pandemic production rate. Initial production of Formentor will begin with 160 units per day, however it will eventually represent more than 10 per cent of manufacturing volume at the plant once it is at full production rate.

In total, manufacturing the Formentor includes 3,000 workers on Line Two of the plant, across three shifts.

The Formentor is a key pillar in CUPRA’s strategy. With this new model, the brand plans to consolidate itself in the major European markets and enter new markets. CUPRA will also expand its intercontinental footprint across new Latin American markets, as well as Turkey and Israel.

Formentor is the first model to be homologated under the CUPRA brand, joining the CUPRA Ateca and CUPRA Leon. Since 2018, CUPRA has sold more than 55,000 units globally. Both CUPRA Formentor and CUPRA Leon will be available with plug-in hybrid powertrains and will be joined in 2021 by the all-electric CUPRA el-Born.

All CUPRA vehicles will be sold via a dedicated network of retailers, reaching almost 520 specialists globally by the end of the year.

The CUPRA Formentor marks the brand’s entry into the CUV segment, which is expected to double its market share in Europe over the next five years. This high performance crossover, which is named after the iconic cape of the island of Mallorca, combines the brand’s own DNA with cutting-edge technology, a striking exterior design and high-performance engines.