Described as ‘The most beautiful car ever made’ by Enzo Ferrari, the Jaguar E‑type epitomized the glamour and excitement of the swinging 60s....
The E‑type defined its generation. It was everything the 60s stood for and became the car of choice for the international jet-set, super models and rock stars alike.
So as London began to swing, it also started to echo with the roar of the Jaguar E‑type, quickly cementing its iconic status along with other giants of design, art, music and fashion.
The car was officially unveiled at the 1961 Geneva Motor Show and was an instant hit. One of the display cars featuring on the showstand in 1961 was an open-top version of the iconic sportscar - 77 RW -- which was driven almost non-stop from Coventry to Geneva by Jaguar's legendary test driver, Norman Dewis OBE nearly 55 years ago.
Such was the E-type's popularity it attracted many well-known celebrity and VIP owners such as Steve McQueen, George Best, Sir Jackie Stewart, Brigitte Bardot and Frank Sinatra.
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